![]() Commit to it, relentlessly hitting your due dates. You don’t want to be annoying, but you don’t want to miss an opportunity. Choosing the best frequency is a matter of testing through trial and error, although not always the most efficient.Ī good rule of direct mail frequency is mailing once a month. During the seasons spring through fall, send direct mail with targeted offers to call for action in those months they are most likely to respond. Keeping your brand in front of potential clients frequently, even if you just drop a postcard during the holidays to remind people that you are a friendly realtor in their area, is a good practice. It’s better to research your own market to find the best timing for your campaign. There is no joy in moving during a snow storm. People do tend to sell more houses during the Spring to Fall months whether than winter months. But typically, May through August appear to be the months that spike in house sales. Baby Boomers are expected to decide to downsize or find a home with less stairs, or a place with less maintenance.īecause the year 2020 is so unprecedented, it’s hard to look at stats from previous years to gage the best time of the year to advertise. ![]() It is predicted that one in four offers will face bidding wars in 2020. The Real Estate Trends report a low housing inventory in the past few years, home prices increased and many home buyers were caught in bidding wars like we were. Every message should target that audience.Īny great salesperson will tell you that timing is everything. Remember, you want to find the problem you are trying to solve for those you serve. What is your desired end result, to get leads, or to build awareness?ĭetermine your ideal target area with that information in mind.Do you want to target high or low-income housing?.Do you want to target home buyers or home sellers?.To discover your ideal recipient, ask yourself these questions: Without a targeted audience and message, you don’t have a direct mail campaign. Here are some great tips to target the right audience with the right message, at the right time. The market is full of real estate agents, it’s the perfect time for those realtors to step up their game.ĭirect Mail, with the use of a targeted mailing list, can be very beneficial. The house we ended up buying put us in a 3-way bidding war, our bid was within the first 9 hours of being on the market, winning the bid on their terms. Most of the homes we were interested in became pending very quickly. I was in the market to purchase a home, and have found it to be a “sellers market”. ![]() The Real Estate market has broken loose recently during COVID-19. Real Estate Direct Mail needs a problem-solving message to a targeted audience.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |